Startup Attacks Splunk In $6B Cyberthreat Data Market

Why would a company buy software from a startup when a large publicly-traded supplier is happy to sell it to you? The answer is easy to say and hard to do — companies buy from startups that beat the incumbent with a better solution to their problem at a lower cost.
This is what’s happening in the $5 billion market — expected to reach $6 billion by 2023 — for security intelligence and event management (SIEM) software that tracks and analyzes cyberattacks. The startup, San Francisco-based JASK — a contraction of ‘Just Ask’ — says that it’s winning business from HP, IBM and Splunk in 30% of its deals and expects that share to grow.

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